Americans are the most sugar-philic and bitter-phobic culture known to human kind! If you think about it, 1 out of every 5 calories we eat comes in some form of added sugar. Suspicions are confirmed by the fact that our favorite “bitters” include coffee, chocolate, and beer – which almost don't count since the first two are usually highly sweetened.
Chinese and ancient Hindu cultures include a bitter food as part of every meal. Unfortunately, we have not adopted this tradition and have been trapped by a diet high in fat, salt and sugar and we can’t escape.
The blame rests on multiple factors: the lack of availability and convenience of low sugar food options and snacks, genetic taste preferences (are you a SuperTaster?), what you’ve grown accustomed to, and what your mother consumed during pregnancy. However, we can re-train our taste buds and the NutriBullet is just the tool to help you do that! Combine your bitter ingredients in a NutriBlast with berries, dates, or citrus to help ease your taste buds into this new territory. Over time, you’ll be sipping bitters with the best of them!
Bitters neutralize the effects of sugars, helping to balance blood glucose levels and moderate hunger and cravings. They are also jam-packed with fiber and vitamins A, C, folate, and K, along with minerals like calcium, potassium, iron and magnesium plus antioxidants.
According to herbalist Guido Mase, there’s an underlying reason we’ve evolved to find bitter foods off-putting. Back in the days of foraging, some bitters were highly toxic (while sweet foods are rarely ever toxic). However, not all bitter foods are toxic: pretty much all domesticated green veggies we routinely eat these days like Brussels sprouts, leafy green kale and broccoli are perfectly safe and should be a regular part of your diet. Want to lose weight? Bitter flavors often reduce our appetite. Eat a bitter green salad or soup prior to your meal and you may naturally eat less!
Bitters also stimulate digestive enzymes and bile production, which assists digestion and enhances absorption of certain nutrients. Think of eating bitters as weight lifting for your liver and digestive system. When you lift weights, you challenge your muscles and they ultimately get bigger and stronger. Bitters prime your liver and gut to handle the harshness of the fat, salt and sugar-centric diet we are so used to consuming. By choosing more bitter foods like radicchio, Belgian endive, bitter melon, dandelion greens and broccoli rabe, we are priming our body for ultimate health and proper digestion.